We’re totally obsessed with making your vacation the best one you’ve ever had.

Destination Moosehead Lake is the official tourism organization for Maine’s famous Moosehead Lake region. Some of the towns that we represent are: Rockwood, Greenville, Kokadjo, Lily Bay, Beaver Cove, Shirley, Monson, and Abbot.

We depend on an all-volunteer board of directors from many regional businesses and one full-time staff member to promote the Moosehead Lake region as a premier destination for all forms of recreation. Through the Moosehead Visitors Center and our website, Destination Moosehead Lake welcomes thousands of visitors to the region annually. We answer questions and point visitors to the many attractions the region has to offer, and also to the businesses that make the Moosehead Lake region so special. Come see for yourself why so many people fall in love with Maine’s famous Moosehead Lake region, and make memories that will last a lifetime.

Officers & Board of Directors:

Board President:
Jennifer Aucoin

Moosehead Marine Museum & Katahdin Cruises

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As Treasurer for Destination Moosehead Lake, Jennifer Aucoin oversees financial activities for the organization. Jennifer is also Operations Manager for the Moosehead Marine Museum where she has created and implemented procedures that enabled the museum to complete four years of clean financial audits. Jennifer created the First Mates Club program on the Katahdin Steamship, developing educational content for youth ages 2 – 12. She has managed the Galley on the Ship and served upwards of 100 people for special dinner cruises and served over 7500 passengers annually. Jennifer has supervised a seasonal staff of 20, managed a gift shop inventory and an average of ten charter events per year. Jennifer is also owner and operator of Mainely Bookkeeping, taking care of accounting needs for businesses in the Moosehead Lake Region. Jennifer believes that The Moosehead Lake Region is growing stronger and more vibrant. She has a passion for creating a community that is welcoming and exciting for families, friends that call Moosehead their second home and visitors who come to explore the natural beauty of the region. Jennifer spends her free time with her husband, three grown children and their families, enjoying snowmobiling, boating, camping and other activities that the Moosehead Lake Region offers in her backyard.

Suzanne Leathers

Grab and Go Laundry

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After many years spending most weekends and vacations in Greenville, they moved here full time in 2020. Suzanne joined Destination Moosehead Lake in 2021. In her free time, she enjoys sharing many of the activities in the Moosehead region with her husband and friends.  Suzanne & her husband own & operate Grab And Go Laundry. 


Jenny Ward

Appalachian Mountain Club

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Jenny is the Business & Community Relations Manager for the Appalachian Mountain Club (AMC) Maine Woods Initiative. A graduate of the University of Maine and Senior Fellow of the Environmental Leadership Program, she was instrumental in the successful launch of AMC’s Medawisla Lodge & Cabins and the current effort around creating the Maine Woods International Dark Sky Park. She is a Registered Maine Guide and Wilderness First Responder. She serves on the Piscataquis County Economic Development Council executive committee, Greenville Planning Board and is a county advisor for the Maine Community Foundation. Her numerous volunteer efforts are centered around her love of the people and landscape of the Moosehead region. In her free time, she loves to trail run, hike, cross country ski and finding the highest mountains to climb.

Marie Vienneau

Northern Light Health

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Marie is currently a Sr. Vice President of Northern Light Health and the President of Northern Light CA Dean hospital in Greenville, Maine and Northern Light Mayo Hospital in Dover Foxcroft Maine. A Registered Nurse by training, she has served in progressive administrative roles in rural hospitals for 34 years, 20 of them as a rural hospital and critical access hospital CEO & President.   Throughout her career Marie has worked with Boards and communities to retain and expand access to rural healthcare clinical services, through recruitment and retention of high -quality providers, enhancing reimbursement and ensuring efficient operations to sustain care.   Collaboration with other partners has been key to this work.

Marie serves her profession and community in many capacities including being the past American College of Healthcare Executives Regent for Maine, Past -Chair of the Maine Hospital Association, Maine Hospital Solutions Board of Directors, Past- President of the Northern New England Association of Healthcare Executives and past AHA RPB member, along with many local clubs and organizations.

Marie is a Mainer,  born and raised in the Katahdin Region. When not at work or volunteering Marie spends time with her husband Dave and her two golden retrievers! 


Liz McKeil

Moosehead Marine Museum

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Liz was lucky enough to be born in Greenville. Although her family were seasonal residents, Greenville was her happy place and she hoped to retire here. After earning a Bachelors degree in Business and completing postgraduate work to earn a teaching certificate, Liz joined the nonprofit Jobs for Maine’s Graduates. Eventually she was tapped to run an affiliate of the program in Denver. The experience was rich in life lessons, but she missed the lake, red hot dogs and mud season. Liz returned to Maine in 2012 with her two youngest sons and settled in to decide what her next steps would be. While she was deciding what she wanted to do when she grew up, the Executive Director position opened up at the Moosehead Marine Museum. A lifelong attachment to the Katahdin and the museum prompted her to apply for the job and the rest, as they say, is history. Since moving to Greenville, Liz has served on the Chamber board and the School Committee. She resides on Lily Bay Road with her dog, Finch. In her free time she enjoys skiing, kayaking, fishing, gardening and yelling at the squirrels to get out of her yard.


Aurelie Adrien

Leisure Life Resort

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Aurelie is the manager at Leisure Life and Trailside restaurant. After graduating from a catering school in France, she moved in Greenville in 1999. She joined Destination Moosehead Lake in 2016 where she enjoys planning fundraiser events to help the Marketing group to promote the area. She is also involved with the Wilderness Sled Dog Racing Association. She enjoys outdoor activities and spending time with her family.

Cheri Goodspeed

Kamp Kamp

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Cheri and her husband Scott moved from Southern Maine over 23 years to start Kamp Kamp with her brother Randy. They travelled here as children and Moosehead Lake always held a special place in their hearts and knew one day they would live here. Cheri also is secretary of the Greenville Junction Depot Friends which is working to save the Greenville Junction Depot and sits on the board of Directors for the Wilderness Sled Dog Racing Association that holds the long distance sled dog race here in Greenville yearly. Because of her love of the region she does volunteer for many other events that help bring folks to the Moosehead Lake area to experience what we are so fortunate to enjoy daily. In her spare time she likes gardening, reading, travel and discovering the Maine Woods and Waters by snowmobile in the winter and boating in the summer. It’s All Good in the Woods for her….

Margarita Contreni

Board Member

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Margarita serves as vice president of the Moosehead Lake Region Economic Development Corporation and, as chair of its grants and fundraising committee and its waterfront park planning committee over the last two years, has helped raise close to a half a million dollars to support its mission to enhance the economy of our region and revitalize downtown Greenville. Growing up in a military family, Margarita learned the lessons of service early and dedicated her career to education, first as a public school teacher and then a university administrator. She retired as the assistant vice president for corporate and foundation relations at Purdue University in 2015, the culmination of a 30-year tenure. It was the vastness of the Maine woods and the opportunity to walk out the back door and fish on a boreal lake that drew Margarita and her husband, John, to the Moosehead Lake region. They enjoy hiking, kayaking, and spending time with their six children, two of whom live in Maine, and ten grandchildren.

Mike Wilson

Northern Forest Center

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For the past 20 plus year Mike Wilson has worked as senior program director for the Northern Forest Center – a regional non-profit committed to creating bold possibilities that give rise to vibrant rural communities across the Northern Forest region of Maine, New Hampshire, Vermont, and New York. Through his professional experience, Mike brings a wide range of fundraising, organizational development, destination development, and rural community investment experience to his role on the Destination Moosehead Lake Board. Mike grew up visiting his grandfather’s camp on Lily Bay and credits the Moosehead Lake region as a the source of all his formative outdoor experiences and the inspiration for his ongoing work with rural communities. He currently lives in South Portland, ME, with his wife and two teenage kids.

Shannon Gravelle

Bangor Savings Bank

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Shannon is the senior customer service specialist at Bangor Savings Bank in Greenville. After graduating with a bachelor’s degree in health administration she moved back to her hometown. She joined Destination Moosehead Lake in 2024 to get more involved in her community. She is also on the Greenville Recreation Department, the sports boosters, and the Greenville Fire Department Association. She enjoys skiing, snowshoeing, and snowmobiling in the winter months. In the summer you can find her camping, boating, or enjoying time at the beach with her family.

Tammy Firman

Town of Greenville

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Tammy serves as Town Clerk for the Town of Greenville.  Originally from Oxford, Mississippi, she and her husband Clyde moved to Greenville in 2020 following their retirement from Woodberry Forest School in Virginia. They have been vacationing here since 1997.  Tammy is active in her church and the Moosehead Lake Garden Club. She and Clyde serve as volunteers for many community events. She enjoys cooking, gardening, quilting, and traveling. She, Clyde and their two cats are proud to call Greenville their home.

Jennifer Whitlow

Board Member (No Photo Available)


  • Craig Watt
  • Donna Moreland
  • Chris Winstead

Request for Volunteers

We have lots of positive energy and momentum happening thanks to our volunteer board and community members.  If you are interested or know of someone that would be interested and have fun participating in one of our committees, please reach out to our office at 207-695-2702.  We invite you to join us in our efforts.

Mission Statement

Destination Moosehead Lake builds local economic vitality through cooperative marketing, community partnerships, and delivery of quality experiences that attract visitors and visitor spending and help position the Moosehead Lake region as an appealing place to live and do business.

Ways to Support our Community

Whether you’re interested in helping with a specific event, or perhaps volunteering part of your day to cover the Visitors Center, we welcome and appreciate all of our volunteers! Reach out to any of our board members, or feel free to give us a call at 207-695-2702 for more information.

Check out these businesses
while exploring the area

Business Owners

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Lakeside Partners

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