We’re totally obsessed with making your vacation the best one you’ve ever had.
Destination Moosehead Lake is the official tourism organization for Maine’s famous Moosehead Lake region. Some of the towns that we represent are: Rockwood, Greenville, Kokadjo, Lily Bay, Beaver Cove, Shirley, Monson, and Abbot.
We depend on an all-volunteer Board of Directors from many regional businesses and one full-time staff member to promote the Moosehead Lake region as a premier destination for all forms of recreation. Through the Moosehead Visitors Center and our website, Destination Moosehead Lake welcomes thousands of visitors to the region annually. We answer questions and point visitors to the many attractions the region has to offer, and also to the businesses that make the Moosehead Lake region so special. Come see for yourself why so many people fall in love with Maine’s famous Moosehead Lake region, and make memories that will last a lifetime.
Officers & Board of Directors:
Board President:
Jennifer Aucoin
Moosehead Marine Museum & Katahdin Cruises
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As President for Destination Moosehead Lake, Jennifer Aucoin is the leader of the board and a key figure in the organization’s governance. Presiding over board meetings, setting agendas, and working closely with the Staff to guide the organization. Â She also represents the board and the organization to stakeholders.
Jennifer is the Operations Manager for the Moosehead Marine Museum, where she has created and implemented procedures that enabled the museum to complete multiple years of clean financial audits. Jennifer created the First Mates Club program on the Katahdin Steamship, developing educational content for youth ages 2 – 12. She has managed the Galley on the Ship and served upwards of 100 people for special dinner cruises and served over 7500 passengers annually. Jennifer has supervised a seasonal staff of 20, managed a gift shop inventory and an average of ten charter events per year.
Jennifer is also owner and operator of Mainely Bookkeeping, taking care of accounting needs for businesses in the Moosehead Lake Region. Jennifer believes that The Moosehead Lake Region is growing stronger and more vibrant. She has a passion for creating a community that is welcoming and exciting for families, friends that call Moosehead their second home and visitors who come to explore the natural beauty of the region. Jennifer spends her free time with her husband, three grown children and their families, enjoying snowmobiling, boating, camping and other activities that the Moosehead Lake Region offers in her backyard.
Vice-President:
Suzanne Leathers
Unleashed Property Services
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Suzanne has been a Board member of Destination Moosehead Lake since 2022 and has served as Vice President since 2023. She also co-chairs the Events Committee and serves on the Marketing Committee, where she enjoys helping plan engaging events and promoting the Moosehead Lake Region.
As a business owner, Suzanne and her husband operate Grab And Go Laundry in Greenville and are partners in Unleashed Property Services. Additionally, she serves as a substitute teacher at Greenville Consolidated School.
Having built their home in Greenville in 2015, they transitioned to full-time residency in 2020, relocating from Rockport, MA. In her leisure time, Suzanne appreciates exploring the region’s diverse outdoor recreational opportunities alongside her husband, niece, and friends.
Secretary:
Tammy Firman
Town of Greenville
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Tammy serves as Town Clerk for the Town of Greenville. Originally from Oxford, Mississippi, she and her husband Clyde moved to Greenville in 2020 following their retirement from Woodberry Forest School in Virginia. They have been vacationing here since 1997. Tammy is active in her church and the Moosehead Lake Garden Club. She and Clyde serve as volunteers for many community events. She enjoys cooking, gardening, quilting, and traveling. She, Clyde and their two cats are proud to call Greenville their home.
Treasurer:
Kelley Kane
Camden National Bank
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Kelley is employed by Camden National Bank in Greenville as an Operations Specialist. She joins Destination Moosehead Lake with over twenty years of banking experience, and is happy to serve the community as Treasurer. Kelley loves the natural beauty of the Moosehead Lake Region and being outdoors. She has made her home in Lily Bay.
Margarita Contreni
Board Member
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Margarita serves as President of the Moosehead Lake Region Economic Development Corporation, a nonprofit focused on enhancing the economy of our region. She also serves as a Board Member of the Friends of the Mountain and supports its effort to acquire the 1700-acre Big Moose Ski Mountain. Growing up in a military family, Margarita learned the lessons of service early and dedicated her career to education, first as a public school teacher and then a university administrator. She retired as the assistant vice president for corporate and foundation relations at Purdue University in 2015, the culmination of a 30-year tenure. It was the vastness of the Maine woods and the opportunity to walk out the back door and fish on a boreal lake that drew Margarita and her husband, John, to the Moosehead Lake region. They enjoy hiking, kayaking, and spending time with their six children, two of whom live in Maine, and ten grandchildren.
Chelsea Daniels
AMC
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Chelsea first came to the Moosehead Lake Region in 2021 to manage Gorman Chairback Lodge for the Appalachian Mountain Club. After four years of wooded bliss, she got a job as Community Relations Manager for the AMC. Living on pavement is not quite as peaceful as living nestled in the woods, but getting involved with the community in several different capacities has been a delightful exchange! She lives in Monson with a pond across the street, waterfall behind the house, and trails all around for adventure every month of the year!
Shannon Gravelle
Bangor Savings Bank
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Shannon is the senior customer service specialist at Bangor Savings Bank in Greenville. After graduating with a bachelor’s degree in health administration she moved back to her hometown. She joined Destination Moosehead Lake in 2024 to get more involved in her community. She is also on the Greenville Recreation Department, the sports boosters, and the Greenville Fire Department Association. She enjoys skiing, snowshoeing, and snowmobiling in the winter months. In the summer you can find her camping, boating, or enjoying time at the beach with her family.
Brad Gilbert
CA Dean Hospital
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Brad Gilbert has been serving as a Board Member since 2024 and is a resident of Greenville. Brad has been working in the healthcare sector since 1999 and is currently the Vice President of Operations for Northern Light C.A. Dean Hospital, Northern Light Mayo Hospital, and Northern Light Sebasticook Valley Hospital.
Brad has a background as a registered nurse, paramedic, and has experience with business development and compliance. Brad’s education includes an MBA with a focus in healthcare administration.
In addition to being on the Board, Brad is a member of the organization’s Finance Committee.
In Brad’s spare time he likes to kayak, hike, bike, and ski with his family and friends. Living and being outdoors is very important to Brad which is why he loves the Moosehead Lake Region.
Derek Heady
Northeast Whitewater
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Derek Heady, originally from South Hadley, MA, found his calling on the rivers of Maine in 2015 during a rafting trip on the Penobscot. Inspired by that experience, he signed up for whitewater guide training the very next winter and began guiding in 2016. He is now the General Manager of Northeast Whitewater in Shirley, ME.
Captivated by the Moosehead region, Derek made Maine his home and committed to building a career in outdoor recreation, transitioning from a background in construction. He spent several winters working at Sunday River, earned his Maine Recreation Guide License in 2020, and holds multiple American Canoe Association (ACA) instructor certifications, along with certification as an American Red Cross First Aid Instructor.
Derek lives in Blanchard, Maine, where he has been restoring his home into a year-round base for adventure. He is actively involved in the outdoor community, serving on the Maine Outdoor Brands marketing committee, the Maine State Whitewater Guide Advisory Board, and as Trail Master for the Shirley Bog Trail Busters snowmobile club.
Liz McKeil
Moosehead Marine Museum
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Liz was lucky enough to be born in Greenville. Although her family were seasonal residents, Greenville was her happy place and she hoped to retire here. After earning a Bachelors degree in Business and completing postgraduate work to earn a teaching certificate, Liz joined the nonprofit Jobs for Maine’s Graduates. Eventually she was tapped to run an affiliate of the program in Denver. The experience was rich in life lessons, but she missed the lake, red hot dogs and mud season. Liz returned to Maine in 2012 with her two youngest sons and settled in to decide what her next steps would be. While she was deciding what she wanted to do when she grew up, the Executive Director position opened up at the Moosehead Marine Museum. A lifelong attachment to the Katahdin and the museum prompted her to apply for the job and the rest, as they say, is history. Since moving to Greenville, Liz has served on the Chamber board and the School Committee. She resides on Lily Bay Road with her dog, Finch. In her free time she enjoys skiing, kayaking, fishing, gardening and yelling at the squirrels to get out of her yard.
Mike Wilson
Northern Forest Center
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For the past 20 plus year Mike Wilson has worked as senior program director for the Northern Forest Center – a regional non-profit committed to creating bold possibilities that give rise to vibrant rural communities across the Northern Forest region of Maine, New Hampshire, Vermont, and New York. Through his professional experience, Mike brings a wide range of fundraising, organizational development, destination development, and rural community investment experience to his role on the Destination Moosehead Lake Board. Mike grew up visiting his grandfather’s camp on Lily Bay and credits the Moosehead Lake region as a the source of all his formative outdoor experiences and the inspiration for his ongoing work with rural communities. He currently lives in South Portland, ME, with his wife and two teenage kids.
Advisors
- Craig Watt
- Donna Moreland
- Chris Winstead
- Cheri Goodspeed
- Jenny Ward
Request for Volunteers
We have lots of positive energy and momentum happening thanks to our volunteer board and community members. Â If you are interested or know of someone that would be interested and have fun participating in one of our committees, please reach out to our office at 207-695-2702. Â We invite you to join us in our efforts.
Mission Statement
Destination Moosehead Lake builds local economic vitality through cooperative marketing, community partnerships, and delivery of quality experiences that attract visitors and visitor spending and help position the Moosehead Lake region as an appealing place to live and do business.
Ways to Support our Community
Whether you’re interested in helping with a specific event, or perhaps volunteering part of your day to cover the Visitors Center, we welcome and appreciate all of our volunteers! Reach out to any of our board members, or feel free to give us a call at 207-695-2702 for more information.
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